Business Description

Our “THANK YOU FOR CHECKING US OUT” Weekly Drawing:

As a BONUS for taking the time to look over our page here on PicMii, we’re offering one lucky visitor per/week One (1) Unit of our Country the Musical Company Common stock shares per week, free of charge!

That’s 25,000 shares (sold in our Regulation Crowdfunding Offering at $250, $0.01/share).

All you have to do is send us an email at CountrytheMusical@gmail.com to register for the Friday afternoon weekly drawing (one email per week, please).  We’ll select one person at random and immediately inform you of your prize.

Full disclosure: we will add you to our email list but will not transmit your email address to anyone else for any other purpose. Your privacy is paramount to us.

Thank you… and welcome aboard!

Country the Musical Company has a simple mission:

to provide the best possible country musical show in stage performances and television programming.

Our goal is to be the “Hamilton” of Country musicals; the “Reba” of Country-oriented TV series and the “American Idol” of televised talent showcases.

You might not be able to buy a piece of “Hamilton”…but you can buy stock in Country the Musical Company and share in the joy of re-booting this Country classic! Funds allowing, we’re planning to stage live performances in multiple venues, produce a television pilot and series, even launch a podcast and various talent showcases as a part of the TV series. Dream big, they say!

We have exclusively licensed “Country the Musical” from its creator/writer and our CEO, Pete Wilke. Originally, the show was put up at the Crazy Horse Steakhouse and Saloon in Santa Ana, California and then at Buck Owens’ Crystal Palace in Bakersfield, California (videotaping cast music performances for the most part). Audiences and critics loved the show:

“…Pete Wilke’s show never stoops to the cheap melodrama one might expect from the kinds of romantic entanglements that are at the heart of the story. Instead, it runs the gamut of real feelings – from tender and warm to angry and hurt to ultimately triumphant and celebratory. Mainly through Wilke’s vivid story-songs, this impressive musical makes you care about the fate of its everyday-folk characters.” John Roos, the Los Angeles Times

THE CAST OF CHARACTERS:

Wild Troy Owens (50s-70s): the club’s proprietor, MC, referee, carnival barker, and friend to all. A jovial, big-hearted man, his quieter side is wrapped up in his late wife Eva, and as much as he might enjoy the persistent and loving attentions of Trina Lombardi, he can’t seem to let go of the past. Where he puts his estimable love and devotion is in his friendships, particularly the avuncular, protective role he plays with both Loretta Jane Franklin and Annie Lynn Tyler.

Trina Lombardi (50s-70s): a transplant from New York, or Chicago, or somewhere urban, she has been at the club long enough to become the official “den mother.” A multiple divorcée (marriage is hard), Trina is smart and sassy, suffers no fools (at all), and has an abiding (if unrequited) affection for the proprietor of the establishment, Wild Troy Owens. A rock singer herself in an earlier life, she occasionally performs with Loretta and Annie, but most often lends shoulders and ears to keep the peace and equilibrium at the club.

Loretta Jane Franklin (40s): the returning “prodigal daughter” who’s come back to Bakersfield after yet another stint in Los Angeles disappointed both her dreams of a music career and a chance at romance. Sad and cynical, with killer pipes and a resilient sense of humor, Loretta’s charm is that she still holds a spark for what might be—with men and music—and lets that optimism “carry her on.”

Frank Johnson (40s-50s): Wild Troy’s buddy from way back. A long-haul trucker who’s moving back to Bakersfield, Frank finds the camaraderie at the club a tonic for his contentious divorce and the impact it’s having on him and his young son. It’s not long before he’s drawn to Loretta, but her continuing frustrations with her career, as well as a—perhaps misguided—flirtation with a certain Los Angeles Times travel writer in town to cover the club, keeps them dancing around each other.

Annie Lynn Tyler (20s):a homegrown girl, is all innocence and naivete, with a boyfriend more interested in farming than flirting, and her own dreams of a singing career. Young enough to feel like she’s got all the time in the world, Annie finds herself easily distracted by the various men orbiting around the bar, yet maintains a certain competitive relationship with Loretta, who sees her as a rival for centerstage.

Timothy Longstreet (30s):the Los Angeles Times travel writer, and the fish-out-of- water who keeps puttin’ his foot in it. Reveling in the attentions of both Annie and Loretta, he slowly morphs from a city boy into cowboy-boot-Stetson-hat-western-shirt wearin’ “local,” ready to extend his stay in Bakersfield for love, only to get caught up in the rivalry between the two women vying for his attentions.

THE STORY:

Country the Musical is, as the LA Times reviewer, John Roos, put it, a story about everyday folk making their way in life while hoping for at least some of their dreams and little bit of love along the way:

“With an original story set in a fictional barbecue supper club in Bakersfield, Country the Musical revolves around the intertwined lives of six people working and eating at Country, the local eatery-watering hole owned by Wild Troy Owens.”

When Timothy Longstreet brings a record producer in to hear the Loretta and Annie sing, hopes are high that one of them will secure the chance to record. Given those stakes, Trina has to work with Troy to keep the peace amongst the various parties. As the plot twists—both musical and romantic—wind their way through and around the lives of these six very human beings, the narrative unfolds through clever, knee-slapping, and, at times, touching dialogue, raucous choreography, and the rich collection of original songs that cover the emotional and musical gamut.

THE MUSIC:

The 20 original songs range from kickass dance tunes to humorous “talkin’ songs,” heartbreaking torch ballads to fun “girl band” numbers, and everything in between. You can hear the full soundtrack by accessing the MUSIC PAGE at the Country the Musical site, or the show’s SoundCloud page.

SEQUENCE OF EVENTS:

We plan to put up “Country the Musical” in a Los Angeles area venue as our first step. Next up, to produce a television pilot and series, titled “Country Rules.” This series will include most of the main characters from Country the Musical, as well as new saloon patrons and friends. There will be regular talent showcases presented on the saloon stage as a part of the TV series; and lots of Country music! Our last step, assuming adequate funding is raised in our Regulation Crowdfunding offering, is to begin production of the live show “Country the Musical” in a Branson, Missouri venue. We also plan on a podcast and will have merch for sale. Our intent is to establish “Country the Musical” and “Country Rules” as American entertainment institutions; bringing joyful Country entertainment for decades to come!

UPSIDE:

We are offering our Common Stock in the Regulation Crowdfunding offering. Our goal, as we strive to create our “American entertainment institutions” described above, is to eventually take Country the Musical Company public, thereby enabling sale of our stockholders’ shares in the public marketplace.

Problem

Original musicals have a unique place in our entertainment landscape; their combination of words and music has the ability to grab hearts, set feet a’tapping, and deliver songs that are timeless and unforgettable. And when a musical’s theme is evergreen — chasing love, pursuing success, finding balance between the two — a show can have relevance for decades, enduring in a cultural marketplace where too much of our entertainment is quick, disposable, with as brief a hold on audience attention as a Snapchat post or Instagram reel. Audiences NEED and WANT memorable entertainment experiences that appeal to ALL ages, there’s never enough of that, and we’ve got just the show to combat that cultural “problem!”

Solution

To make a musical indelible and enduring, you need great songs that stand the test of time, a story that’s universal in its themes and appeal, and a theatrical structure that’s fresh, exciting, and innovative. “Country the Musical” meets all those demands and then some. With twenty original songs that run the gamut from heartbreak ballots and kick-ass rockers, to country shuffles and raucous group numbers, the musical spectrum is covered. With a tight cast, three men, three women, of varying ages and no limit on diversity in casting, a live band, and an “environmental theater” structure that brings the action — the dance numbers, the scenes… the fights! — right into the audience, the options for staging and direction are wide open to accommodate any type of performance venue.

These elements combine to make the show versatile, exciting, contemporary, and memorable… problem solved!

Business Model

The CMA (Country Music Association) says that 51% of American adults enjoy Country Music on a regular basis. That’s a lotta folks!

We plan to tap this enormous market through:

Ticket sales of our live show in various venues. For example, with a 200-seat venue and 40 weeks of 4 performances per week, and a ticket price of $35, that’s $1,120,000 annual ticket sales for one venue. With dinner theater instead, and $70 a ticket, that doubles the potential revenue to $2,240,000 annual sales per venue.

There are many ways television shows can make money: broadcasters and commercials, subscription services, investors, crowdfunding, merchandise, ads and subscription payments, bidding between networks, DVD sales, sponsorships, syndication.

You may wonder if TV shows can become profitable. In fact, some TV shows can be even more profitable than movies. It has to do with views and commercials. A movie may generate $5 billion at the box office. However, its budget was $1 billion. That leaves it with a $4 billion profit. It may receive more money through DVD sales, but the movie will only ever make $4 billion during its theatrical release. A TV show has several episodes. It thus has several chances to make more money than a movie. A TV show that lasts for several seasons and includes several episodes can easily make more money than a movie. An example is a TV show that has one million viewers. Since every viewer equals $1 in ad revenue, every episode of the TV show earns $1 million. If the budget to make the TV show was $500,000, then the profit is still $500,000. Add other sources of income like merchandise and DVD sales, and the TV show can earn even more. If the TV show goes on to become syndicated, then it earns money without detracting from a budget because no more episodes are being made. As a result, the TV show continues to earn $1 million per episode. Even a reduced number of 300,000 viewers earns the show $300,000. Other than a few fees, that’s untapped revenue. Because a TV show can keep producing new episodes, it has more chances of earning more money than a movie that’s only released once. As a result, a TV show can be extremely profitable if it has a high viewership and relatively low budget.

Conclusion:

There are several ways that a TV show can make money, but most of its money comes from ads. There are a few other methods producers can use to earn money for their TV shows. Syndication is a studio’s dream to generate long-lasting revenue for a beloved TV show. Consider these ways for a TV show to earn money if you want to support your favorite show.”

Merch:

Audience members and TV viewers will have access to a series of products (T-shirts, hats, jackets, clothing). We plan on building a giant base of devotees that fully believe in the mission of our Company. It is to this group that Country the Musical Company wants to sell merchandize to build brand loyalty and also physically promote the brand.

Market Projection

As mentioned, the CMA says 51% of American adults enjoy Country Music on a regular basis. Our plan is to tap this incredible market both through offering investment in our Company and producing/distributing/exhibiting “Country the Musical” and “Country Rules” for large, appreciative audiences.

Competition

There are other musicals out there and television programming, however, there is no other Country Musical and related TV show/talent series under one roof – our Country the Musical Company roof!

Traction & Customers

One of the advantages we have is that Country the Musical has already been vetted, passing muster with enthusiasm! Premiering at the iconic Crazy Horse in Orange County, CA, in 1999, the show quickly became an audience hit that struck a chord with reviewers as well. A later run at Buck Owens’ Crystal Palace in Bakersfield, CA, in 2000, brought the show to its fictional “home” and offered the opportunity to shoot performance scenes we’ve used in the song medley video (posted above). With an updated book that brings the story into the contemporary landscape, we’re ready to launch the rebooted version to new audiences.

Investors

This Regulation Crowdfunding offering is our first investment opportunity. See “Terms” below.

Terms

We are offering our Common Stock at a price of $0.01/share. We have a maximum offering amount of $250,000 (and a $10,000 minimum offering amount). The minimum investment is $250.00. This Offering will be until September 30th, 2023.

Units include “perks” as follows (subject to restrictions disclosed below and available only if we raise at least $150,000 in this Offering):

1 unit ($250) – 2 CDs (one each of Country the Musical soundtrack, Pete Wilke’s Down From Montana); 4 tickets to the live show (or 2 tickets if dinner theater); ancillary products (“merch”) – up to $250 at cost (purchased at live show venue with advance order; no mailing).

10 units ($2500) – 10 of each CD; 40 tickets to live show (or 20 dinner theater tickets); ancillary products – up to $1000 at cost (purchased at live venue with advance order; no mailing). Special “Thank You” credit in LA Show program.

100 units ($25,000) – LA Show program and TV Series pilot Executive Producer credit (if pilot is produced). Up to 100 of each CD; 400 live show tickets or 200 dinner theater tickets. Merch discounts (up to $2500 at cost; purchased at live show venue; no mailing; advance order required).

600 units ($150,000) – Private live show performance for you and up to 150 guests (Los Angeles area) including BBQ dinner with above-the-line personnel and cast (alcohol not included). Separate, single card Executive Producer credit on LA show program and movie pilot (if one is produced). Up to 150 of each CD. Up to 150 t-shirts. The show must occur within 180 days of investment in a venue of our choosing. We may film this performance (and your investment on this level gives us permission to do so). If we do film this performance, the resulting video may be entered in film festivals, exhibited on our website and other outlets such as, perhaps, YouTube. We may also film the dinner and interview you and some of your guests for promotional purposes and perhaps, for a documentary film for the Company and the show.

An alternative to the live show tickets (if you don’t think you’ll be able to attend the live show) is 2 one-size-fits all C t M caps per unit, sent by mail. Given the cost of fulfillment for the cap order, handling, and mailing expense, we can only offer 2 caps per unit and only if we begin production of our LA area live show.

Live show ticket “perks” will be available only if we are able to raise at least $150,000 in this Offering. “Perks” live show tickets are redeemable by advance reservation only. Unused live show tickets may be given away, but not resold for money or any other valuable consideration. If we are able to raise enough funding hereby, or otherwise, to establish a live show in Branson, Missouri; the live show “perks” tickets will be redeemable in either the Los Angeles area or Branson venues.

Risks

Please be sure to read and review the Offering Statement. A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment.

In making an investment decision, investors must rely on their examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature.

These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.

Neither PicMii Crowdfunding nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.

The information contained herein includes forward-looking statements. These statements relate to future events or future financial performance and involve known and unknown risks, uncertainties, and other factors that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason or to update the reason actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.